We's In A Pod: Podcast listening continues to rise, according to The Podcast Consumer 2016 from Edison Research and Triton Digital. The study shows 21% of Americans 12+ (57 million) listen monthly and 13% (35 million) listen weekly, which is up from 17% and 10%, respectively, in 2015. Men are more likely to listen than women (56% vs. 44%) and most listening takes place at home (53%). Vehicle listening is next at 21%. Data by demo, device and more here.