Share post:

Grand Total: Nielsen has released The Total Audience Report for Q1 2016 (view here), which shows AM/FM radio with the biggest number of Adult users per month at 240 million. Live + DVR/Time-Shifted TV is second with 226 million, though it leads in average time spent per day at 4 hours, 31 minutes. Radio is second by that measure at 1 hour, 52 minutes, which is up 1% from 2015. The biggest daily time increase by platform came among Tablets, which rose by 63% compared to 2015. Other highlights:

  • Radio has the most consistent share of time spent across demographics.
  • Radio's heaviest users by time spent are P50-64 (15 hours, 9 minutes) while its lightest were P12-17 (6 hours, 55 minutes), both of which are down from 2015.
  • Availability of SVOD programming (Netflix, Hulu Plus, Amazon Prime) is now equal to DVR penetration.
ACMVG24 p1.png

The ACM 2024
Voter's Guide

A quick reference guide to the 2024 VMA Nominees



caphomepage.png

24CAC-web-label-contacts-button.png

buzz030124 p1.png

Inside This Issue

Study Haul: Personalities

AI Less Feared, More Embraced

Story Swap: Lainey & Trisha