Like A Rock: JVC's WTRS/Ocala, FL will relaunch at 10am tomorrow (6/29) as "US 102.3," a Country/Rock hybrid featuring artists including Jason Aldean, Luke Bryan, Lynyrd Skynyrd, .38 Special and the Eagles. A call letter change to WXUS is pending. "We spent weeks talking to our listeners, partners and community leaders and found there is no need for another 'cookie-cutter' top 40 Country station," says PD Bo Hamilton. "This area has a rich Country and Southern Rock heritage that is unserved and US 102.3 fills that void." No staff changes are expected. Listen tomorrow here.