Cost And Effect: Sony/Nashville Mgr./Marketing Liz Cost has been promoted to Assoc. Dir./Marketing. "Liz's passion, energy and dedication to establishing a stellar relationship with her roster of artists and their teams over the past 18 months at Sony has delivered wonderful results and proven her ability to find compelling ways to reach the market," says EVP/Marketing and New Business John Zarling. Cost's prior stops include the Ryman Auditorium, Bigger Picture, Digsin/Digmark and SESAC. Reach her here.