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WDVI Flips In: iHeartMedia Hot AC WDVI/Rochester, NY flipped to Country as "Country 100.5" at 9am ET this morning. The station will feature The Bobby Bones Show in mornings, while afternoons will be handled by Jeremy Newman, who had been in mornings at crosstown Audacy WBEE until March 2020 (CAT 5/7/20). iHeartMedia already operates WNBL "107.3 The Bull," which has targeted the market for the past seven years (CAT 9/11/14), but with a rimshot signal. WNBL registered a 0.9 share in the most recent Nielsen survey; WBEE has led the market the past 16 monthly surveys, most recently registering an 8.6 share Persons 12+. Stream WDVI here.

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