American Made: Atlantic/WMN's Brett Eldredge and Elektra/WAR's Jana Kramer will represent I.N.C. International Concepts, and DMG/Bigger Picture's Lucy Hale will be the face of American Rag – both clothing brands available only at Macy's – in the department store chain's second annual "American Icons" campaign. Launching in May, the initiative benefits Got Your 6 and its nonprofit partners, which support veterans and military families. Eldredge, Kramer and Hale will be represented in print, digital and in-store advertising wearing clothing from the respective brands.