No Death, Leopard: Mercury's Shania Twain has teamed with Panthera, a global wild cat conservation organization, for the #ifakeit social media campaign to raise awareness for the endangered leopard. "We wanted to capitalize on the fact that people everywhere are wearing more leopard print than ever, but so few know what's actually happening to them in the wild," says Twain. Details on Panthera's Furs for Life Leopard Project here.