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Gettin' Biggy Wit It: iHeartMedia/Richmond, VA 250W translator W253BI, which had been simulcasting cluster News/Talk WRVA-AM, has flipped to Country as "Big 98.5, Richmond's New Country." The station debuted today (7/27) with a promise of 10,000 songs in a row and SVP/Programming A.J. at the helm. iHeartMedia is quiet for now on plans for an airstaff. Competing signals in the market include SummitMedia's 47kW Class B Country WKHK, Alpha's 4.8kW Class B1 Country WLFV and Alpha's 5.2kW Class A Classic Country WWLB. Those stations posted a 4.6 (8), 2.1 (12t) and 1.7 (14), respectively, in Nielsen Audio's Spring 2015 diary survey (CAT 7/16). Listen to Big 98.5 here. Reach A.J. here.



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