Lyons & Packers: iHeartMedia KOSO/Modesto Dir./Marketing & Promotions Jeff Lyons has been named Dir./Promotions & Marketing at Cumulus/Appleton, WI. The cluster includes WPKR. "Jeff's experience in various markets made him an easy choice to fill our promotions slot," says OM Guy Dark. "Coming from California, he'll need to invest in some Badgers and Packers winter gear!" Lyons has also worked on-air and in promotions in Oxnard; Santa Maria, CA; Huntsville, AL; Tallahassee, FL and Rochester, NY. Reach him here.