Whiteside Up: iHeartMedia Central Region Dir./Digital Operations Rob Whiteside has been promoted to the newly created position of PD/Digital Virginia/Carolina Region that includes 11 Country stations. "Rob is an exceptional leader who has a strong history of creating unparalleled content and digital websites," says EVPP Meg Stevens. "I'm confident that his strategic plans will utilize our social platforms to extend our station brands and personalities as well as elevate our service to our listener and client customers." Whiteside joined the company in 1997 from A&P where he was Dir./Advertising. He will be based in Raleigh. Reach him here.