Out Of The Chute: The Professional Bull Riders have launched PBR Music and signed singer/songwriter and U.S Army veteran Ryan Weaver. "Music has always been at the heart of the PBR experience," says CEO Sean Gleason. "Ryan is the real deal and we believe he'll connect with fans along every stop of our Celebrate America Tour." Weaver's first two songs are available on iTunes now and his EP will be released during the World Finals in Las Vegas this November. His music will be included in upcoming PBR events, marketing, digital and social media and television broadcasts. More here.