Valory's Thomas Rhett and his cousin, Jeff Worn, have launched their new tequila brand, Dos Primos (Two Cousins). Rhett and Worn worked with third-generation Master Distiller Rodolfo González to create the taste profile. Dos Primos is distilled at Destiladora González Lux outside Arandas, Mexico, in the highlands of Jalisco. "Our decision to create a new tequila brand grew out of just loving being with family," says Rhett. "Dos Primos is all about who we are and what’s important to us.” The 750ml bottle is available in select U.S. markets now and nationwide soon. Retailers here.

Curb's Lee Brice has signed on as an official Brand Ambassador for Yuengling Traditional Lager as part of the company's Stars & Stripes program to support the military through Team Red, White & Blue. The program will feature performances, appearances, fan sweepstakes and more. Follow Brice here for announcements and opportunities.