BBRMG's O'Brien Rises: Broken Bow Dir./Southeast Regional Promotion Scotty O'Brien has been promoted to BBRMG VP/Promotion, Marketing SXM Radio. In the newly created role, O’Brien will continue to serve as the BBR Southeast rep while overseeing SXM airplay for all imprints, producing syndicated content and developing overall promotion and marketing strategies for those platforms for artists across the label group. "[Scotty] has been driving key relationships such as SiriusXM for years, so this is due recognition of a role he has already been filling from his pure passion for our artists," says SVP/Promotion Carson James. Adds SVP JoJamie Hahr, "Through his curiosity and insatiable hunger to promote and further the careers of our incredible artists, [Scotty] has carved out a valuable role that elevates his skill set and sets him apart as a leader in the company.” O'Brien joined BBR in 2011 (CAT 10/10/11) after stops at Cumulus/Nashville, iHeartMedia/Nashville and then-ABC Radio/Atlanta. Reach him here.