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See Clearly Now: Cox has launched Cox Analytics for Broadcast, a platform to help radio advertisers target consumers and track the effectiveness of their campaigns. "We've developed a program to combine over the air audiences, social media audiences, first-party data and advertiser schedules to better understand the consumer actions influenced by radio advertisements," says Pres./Audience & Content Tim Clarke. Reach Cox's Katie Reid to learn more here.

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The ACM 2024
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