Share post:
Nielsen Diary Methodology
Nielsen.png Dear Diary: In an email to clients last week, Nielsen Audio announced it will begin re-using respondent households to help improve the quality of ratings in its diary markets, beginning with the Spring survey. The "targeted reselects" are households that include 18-34 year olds in order to help the proportional response among that cell, with additonal demos to be evaluated as needed. "Our plan is to source 10-15% of the total diary sample from reselected households," says Managing Dir. Rich Tunkel. The move comes as Nielsen is also working on full address-based sample and mobile-based survey refinements.
 
cap062025.png CAPdlbutton-homepage.png

The Summer Print Special



acmvg25.jpg

The 2025 ACM
Voter's Guide
A quick reference guide to the 2025 ACM Nominees

 



Buzz 3 p1.png

Inside This Issue

Exstream: What Is Mainstream Country?

You Never Forget Your First … Cousin

Survey Says: NuVoodoo Research



25CAC-web-label-contacts-button.png