Show Must Go On
Friday morning (2/27) panels were heavily attended after a long and eventful night of music at CRS 2015. The educational value of "How To Create A Win-Win For Music Events" drew a full room to hear agents, a programmer and an artist management rep walk through the entire station event process. KZPK/St. Cloud, MN OM/PD Matt Senne detailed his station's journey from hosting its first event with a $10,000 budget to one that is now a $500,000 production. WME's Becky Gardenhire urged stations to be prepared with their budget and dates when they make the talent inquiry call, but said agencies will also help walk newbies through the process. CAA's Blake McDaniel explained the offer-confirmation-contract timeline. Red Light's Megan Wilson said agreeing to a show involves factors ranging from routing and ticket prices to recent plays in a market and radius clauses. Explanations were offered for hard- and soft-ticket dates, circumstances in which shows might be canceled, airplay expectations and the need to super-serve the artist team and listeners.
Classic Rock KLOS/Los Angeles Dir./Production Stew Herrera and voiceover pros Lloyd Sherr and Jeffrey Hedquist joined moderator Lon Helton for today's (2/27) "Imaging From Both Sides Of The Mic" session sponsored by ReelWorld. Panelists discussed effective engagement and strong copywriting and imaging. "Great copy engages your audience and tells a story," noted Hedquist, who urged the audience to focus on the listener, not the station. Other takeaways:
- Write from a peer perspective, not an authoritative one.
- Good writing is good editing and there's always room to edit further.
- Write in the present tense (think "right now"; drop suffixes such as "ing.")
- Don't be afraid to self-deprecate, even with position statements.
On maximizing impact while exercising brevity, Hedquist recalled a six-word story often attributed to novelist Ernest Hemingway. The account suggests a bet between Hemingway and other writers to craft a story in six words. The result? "For sale: Baby shoes, never worn." "When the listener thinks 'This station knows me,' then you've got something," noted Hedquist.
Thon Of My People
iHeartMedia stations raised $3.7 million for St. Jude Children's Research Hospital during last week's (2/19-20) simultaneous radiothons in 34 markets. Participating stations included WACO/Waco, TX; KWNR/Las Vegas and WUSY/Chattanooga. The total is up from $3.1 million raised last year.
- Washington-Baltimore VP/Programming & WMZQ PD Meg Stevens
- Grand Rapids OM and Premium Choice PD Doug Montgomery
- WUBL/Atlanta OM/PD Brian Michel
- KNIX/Phoenix PD and cluster VP/Programming Steve Geofferies
- KEEY/Minneapolis OM/PD Gregg Swedberg
- WKKT/Charlotte OM/PD Jeff Wyatt
- KASE & KVET/Austin VPP Patrick Davis
- WMIL & iHM/Milwaukee Dir./Programming Kerry Wolfe
- KTST & iHM/Oklahoma City Dir./Programming Tom Travis.
The changes, which extend well beyond the confirmed list above, were announced during company meetings in Las Vegas this week, and reflected in yesterday's promotion of iHM/Nashville's Michael Bryan (Breaking News 2/25), who also received executive producer roles with the Bobby Bones Show and Tige & Daniel.
"I'm honored and beyond grateful to extend my tenure with the mighty BMLG and Dot Records," Lamb says. "Scotty B and [Dot GM] Chris Stacey have provided the forum to continue Dot's pursuit of strategically differentiating our promotion efforts through innovative partnerships with a fresh perspective. Together, with our exceptional staff of promotion executives, Dot will continue to super-serve our incredible roster of artists and our friends and partners at Country radio."
Congratulate Lamb here.
- National Personality: Big D, Bubba, Patrick Thomas, The Big D & Bubba Show (Silverfish/Compass).
- Major Market Personality: Lisa Dent & Ramblin' Ray, WUSN/Chicago.
- Large Market Personality: Big Dave, Chelsie, Stattman, WUBE/Cincinnati.
- Medium Market Personality: Steve Lundy, Gina Melton, KXKT/Omaha.
- Small Market Personality: Gator, Styckman, Cowboy Kyle, WUSY/Chattanooga.
- Major Market Station: WUSN/Chicago.
- Large Market Station: WWKA/Orlando.
- Medium Market Station: WQMX/Akron.
- Small Market Station: KCLR/Columbia, MO.
"Michael's incredibly intuitive programming ability and top-notch leadership qualities make this a very well-deserved promotion," says Nashville VP/MM Dan Endom. Adds Bryan, "Great programming is built on connecting incredible personalities with our collective audience. It's a true privilege to lead such legendary brands in Nashville. I can't think of a bigger honor than getting the opportunity to work more closely with both The Bobby Bones Show and Tige & Daniel." Congratulate him here.