Alter Bridge: W.A.R. Nat'l. Dir./Promotion Chad Schultz has been named Nat'l. Dir./Radio Interactive Marketing for Warner Music Nashville. The newly created position is "unique for this town," according to WMN SVP/Promotion Chris Stacey. "Chad is uniquely positioned for the role, too. He's an expert promotion guy and spent time in the tech startup world. He'll act as a bridge between our promotion efforts and the new media, web and social aspects of our radio partners – any extension of radio beyond the broadcast signal and, in some cases, even promotions on the signal." Schultz will continue in his current role until his successor at W.A.R. is named, which means VP Chris Palmer has issued an all-points gig alert. Resumes here.