Bully Pulpit: As reported this morning via Breaking News, Alpha's KUPL/Portland has re-branded as "The New 98.7 The Bull, No. 1 For New Country." Jason Aldean's "Take A Little Ride" kicked off 10,000 commercial-free songs. As a result of the change, morning teamers Scott Simon (503-998-6336) and Jolynn Winter (503-318-1918) exit, as does middayer Lola (503-856-6111). Evening host Danny Dwyer comes off the air to concentrate on his role as Dir./Promotions. A search is on to fill all three dayparts; send materials here. Stream The Bull here.