Cumulus/Country Adopts "Nash" Brand:
Building on Monday's launch of WRXP (Nash FM 94-7)/New York (Breaking News 1/21), Cumulus is launching the "Nash" brand across its 83 Country stations. Plans include a monthly magazine, website, social media, concerts and television programming.
"Country is more than just music – it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey says. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."
Nash Magazine, published by Cumulus' Modern Luxury, will debut in the second half of this year, as will a website. Station programming will include concerts, some originating from Nashville and available through Cumulus Media. The timeline for conversion of stations to the Nash brand is not specified.
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