Stoney Creek's Randy Houser is the newest spokesperson for Eckrich sausages and deli meats. As part of the deal Houser will participate in "Operation Inspiration," a campaign that partners with Operation Homefront to support military families, and will pay tribute throughout the summer on CMT's Hot 20 Countdown and Houser's shows. Eckrich will have its mobile sampling tour at Houser's concerts, hosting tailgate parties and offering samples of its products. Houser will also be featured in the brand's advertising and marketing.