Lauren Exchange: Yep Roc publicist Lauren Branson has joined BMI as Dir./Public Relations. She'll oversee the creation and implementation of public relations strategies for the company's wholly owned and sponsored songwriter events, including the BMI Country Awards, Austin City Limits Festival and the Key West Songwriters Festival. "Lauren's music industry background both in Nashville and New York and her experience with cutting-edge digital music technology gives her an invaluable perspective to position BMI and its affiliates for both the media and the music community," says Sr. Advisor Robbin Ahrold. Branson replaces Natasha Powell, who left last year for another opportunity (CAT 11/13).