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Duke Of Merle: Midwest Alternative WVIC/Lansing, MI will flip to Country by adopting Envision's turnkey, legends-based "Duke FM" format Monday (3/16) with new calls WWDK. The 40kW Class B signal will compete with Cumulus' market-leading WITL, a 26.5kW Class B that posted an 11.6 in Nielsen Audio's Fall 2014 diary survey. Midwest recently flipped Country WQTX in the market to Sports. No word on related staff additions.

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