Front & Senter: Echoing the network television upfront presentations, iHeartMedia held its first-ever Soundfront event for brands and agencies in New York yesterday (4/22). The company unveiled a number of audio programs and podcasts, though none specifically targeted at country fans. "We believe most marketers are massively underinvested in the power of sound and the iHeartMedia Soundfront is our opportunity to challenge the industry to explore the creative potential of sound to tell and sell better," says CMO/EVP Gayle Troberman. Details here.