Shari Much So: Former Valory Dir./Northeast Promotion Shari Roth has joined Warner Bros./WEA as Midwest & Northeast regional. She succeeds New York-based Diane Monk, who will now handle a new Eastern region from Florida to Maine for the label. Reach Monk here. The moves represent a redefinition of regions for WEA following the departure of Southeast regional Chris Waters in July (CAT 7/1). "Shari's deep-rooted relationships, passion for this format and nearly 10 years of experience with radio make her the perfect fit for our team," says VP/Promotion Jordan Pettit. Roth left Valory last month (CAT 7/27) and spent time at Republic Nashville prior to that. She'll continue to be based in Chicago and can be reached here.