Let's Do Launch: Alpha Classic Hits KDES/Palm Springs, CA has flipped to Country as "98.5 The Bull." Florida Georgia Line's "This Is How We Roll" launched the station's 10,000 songs in a row this morning (9/10) at 7am. "If Stagecoach had a radio station, it would be 98.5 The Bull," says VP/Programming Scott Mahalick. "It's a perfect fit." Alpha has been operating the station via LMA since agreeing to purchase it from RR Broadcasting last month. All on-air positions are open; airchecks and resumes here. The 43kW Class B signal competes for the Country audience with RM's KPLM, a 50kW Class B, which ranked fifth in the Spring 2015 Nielsen Audio diary results with a 4.6.