Bull Horns: iHeartMedia/Augusta, GA has rebranded WSCG as "105.7 The Bull" and launched "106.3 The Bull Icons" via FM translator W292EE. Country competition in the market includes Beasley's market-leading WKXC, which posted an 8.5 in Nielsen Audio's Fall 2015 diary survey. WSCG posted a 3.5 (9). The change did not affect station staff.