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Way Of The Pearl: "We want to build a team worthy of Garth, the biggest tour on the planet and the music that's coming in the fall," says Mandy McCormack, VP/Radio Promotion & Marketing Strategy for Garth Brooks and Trisha Yearwood. McCormack is charged with hiring a full promotion team for Pearl Records as its founder Brooks readies a solo album and a Christmas duets album with Yearwood. According to The Tennessean, Brooks is lining up a streaming deal with "one of the biggest partners in the world" and his GhostTunes service may be merged into another company.

"This is not going to be a single project relationship," McCormack tells Country Aircheck. "This will be a multi-release approach and we're looking for a VP/Promotion, a full regional staff and a coordinator." McCormack is also deeply involved in the Sept. 8 launch of The Garth Channel on SiriusXM as well as working with Yearwood. The new Pearl VPP will report to her and she's fielding inquiries for all staff positions with an eye toward energy, excitement and "pitbull" tenacity. "The timetable is now," she says. Reach her here.

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The ACM 2024
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