Watch Makers: Big Machine Label Group is planning a February launch for Big Machine TV, a "proprietary digital video platform" carrying music videos and other content from BMLG artists. Each artist will have their own channel on the searchable platform. "We found ourselves asking, 'is there a better way' when it comes to syndicating our online content, pushing it onto social media, protecting it and ultimately monetizing it at the highest possible rate to benefit our artists," says BMLG President/CEO Scott Borchetta. "And the answer was, 'yes.'"