Data Dump: Emmis/Indianapolis' Bob Richards moderated today's (2/24) "Dicing the Data" panel at CRS, tapping Stone Door Media Lab's Jeff Green, Sony/Nashville's John Zarling and CBS Radio/Phoenix's Tim Richards for insight. Green, who recently partnered with Country Aircheck to examine music decision-making among programmers (see the latest print edition), identified five strong indicators for predicting hits. They were:

• 12+ Shazams per spins in the second chart week.
• No. 1 Mediabase most-added and five weeks on most-added list.
• Early Airborne status.
• 12+ sales per spin in second chart week.
• Pandora spins chart positions 10-30, which generally tracks ahead of the Mediabase chart by a month.

Offering the label perspective, Zarling ranked market-level streaming data, sales data and music video consumption data (YouTube) as the most helpful tools in identifying single/artist momentum. Richards, who handles day-to-day programming for KMLE, is a fan of Shazam, Spotify, video views, and with caution, MScore data. "MScore can be misused," he explained. "We wait until we have aggregate spins on a song of around 150 before we start slicing up that data. From there it has been a good indicator for us. And of course you're dealing directly with the panel." Reach Green for a free copy of his slide deck here.