Heads Carolina: iHeartMedia WSSL & WESC/Greenville PD Kix Layton has been promoted to SVP/Programming for the market, which also includes Hot AC WMYI, Rock WROO and Sports WGVL-AM. He also has oversight of WKSF/Asheville, NC, as reported yesterday in Hot Air. "I consider it an honor to be at the helm of country music in the upstate of South Carolina and in Asheville," says Layton. "Working with the team and community is going to be fun." Layton has been WSSL's PD for 17 years and added WESC after John Landrum's departure in February (CAT 2/9). Reach him here.