River Runs: Cold River West Coast rep Taylor Eschbach has been upped to the newly created Dir./Creative post for the company. Eschbach has spent four years with the label and will continue to work with a select group of East Coast radio stations. Empire/San Jose Dir./Creative Services Jenna Johnson is joining the company as Mgr./West Coast Radio Promotion April 2 and will be based in San Diego. Reach Eschbach at (757) 374-9705 or here and Johnson at (626) 484-3382 or here.