Brand New: RFC Media's SuiteRadio has launched "The Brand," a 24/7 contemporary-based Country format for radio. The offering is directed and anchored by country radio veteran Rowdy Yates, whose Rowdy Ride Home is heard in afternoons. He was tapped in February to lead content and programming for the company's Country products (CAT 2/21). Radio vets Brian Hatfield, Pam Kelly and Tommy Jordan front mornings, middays and evenings, respectively. Contact June Colbert for information at 615-202-5900 or here.