Heard It Through The Longbine: Former BMLG Records SW regional Lauren Longbine will join Columbia as Dir./Southeast promotion, effective Jan. 1. Concurrently, Lyndsay Church transitions to Dir./Northeast Promotion effective immediately to fill the void created by Cliff Blake's retirement (CAT 11/7). "Lauren's reputation as a promotion all-star and sincere passion for her artists and their music is undisputed," says SVP/Promotion Shane Allen. Reach Longbine here and Church here.