Riser House Sets Promo Team: The Riser House promotion staff has been finalized with the addition of industry vets Lisa Mastrianni and Seth Necessary as Northeast and Midwest/Texas regionals, respectively. They join a team that has been assembled over the last year led by National Dir. Maurisa Pasick, and also includes Kimmie Trosdahl in the Southeast, Tara Shayne on the West Coast and Coord. Shannon Edge. Promotion vet Heather Young has been added as a consultant.
Mastrianni's background includes Pop and Rock promotion stops with Warner Bros., Capitol, Interscope and Geffen; reach her here. Necessary has prior stops at Huntsman Entertainment and Country Thunder; reach him here. Trosdahl joined Riser House from Wheelhouse last year and can be contacted here. Shayne is a film industry vet; reach her here. Edge has prior promotion experience with New Revolution and can be reached here.
"This is the year of Dillon Carmichael for Riser House," says label President Jennifer Johnson. "We are thrilled to have this team together and running full speed and look forward to a long and fruitful partnership with our friends at Country radio." Get the full story on Riser Houser in tonight's Country Aircheck Weekly.