Elevate Her: Valory Dir./National Promotion Ashley Sidoti has been promoted to the newly created post of Sr. Dir./National Promotion & Marketing, effective immediately. "She came into the Valory Music world as an intern back in 2008 and since then has grown through the ranks, continuing to contribute to the success of The Valory Music Co. and Big Machine Label Group every day," says Valory GM George Briner. Reach Sidoti here.