Hubbard Radio Internal Memo: An internal memo, obtained by Country Aircheck, from Hubbard CEO Ginny Morris to all staff:

Hello everyone,

Today is a very tough and unprecedented day at Hubbard Radio. The extended and extreme revenue challenges that we are experiencing as a result of government mandated shutdowns due to COVID-19 have forced us to make some very difficult decisions about our workforce. Each of our markets except those in Northern Minnesota (but including the Twin Cities) have experienced the news of a reduction in their workforce today.

Earlier on in this COVID journey, I shared with you that we hoped this step could be avoided, but the financial challenges are just too great, and we still have no insight on when any, much less all, of our markets will begin to experience some relief. We couldn’t wait any longer to make a move toward a more efficient operating model.

The decisions faced by each of your local leaders was very difficult, and in each of our markets, we are saying goodbye to good friends and trusted colleagues. Please join me in thanking them for their many contributions during their time with the company and in wishing them only the very best in the future.

As we turn the page toward the future, I am encouraged to report that as car traffic increases in our markets, radio listening levels lift accordingly. During this unprecedented time, each of our on-air teams have done an exemplary job of tending to the needs of our listeners. Whether from their homes or a studio, the programming teams have further proven to our listeners, friends and fans that we are here for them in good times as well as in challenging times.

Our sales teams have been working hard every day to help our advertising partners craft their messages for today and/or to prepare for a day when they will return to our airwaves and digital platforms. We have controlled what we could in constructive and creative ways, and I believe we are well positioned for our communities’ and country’s “grand re-opening.” Our advertising partners know that we are here for them in good times as well as in challenging times.

Many of you are likely wondering “is this the end to the changes?” I certainly hope so, but the simple truth is that we will need to continue to be responsive to the environment we are living and operating in. My greatest hope, of course, is that the loosening of restrictions in some of our markets will continue and build and advertisers and consumer alike will begin to gain confidence in spending and investing again. It’s pretty hard to advertise if your doors are closed, and that is the position that a great many of our advertising partners find themselves in.

Please know that we continue to put your health and safety at the top of our list of priorities. Accordingly, when we do return to our offices all appropriate steps will be taken.

Thank you all for the very hard work you are doing on behalf of the company during this very difficult time in our history. It does not go unnoticed and it is not unappreciated.

With a heavy and hopeful heart,

Ginny