La Crosse Town Traffic: La Crosse Media Group/La Crosse, WI is selling three stations, including Country WQCC, to Magnum as La Crosse Managing Member/GM Pat Smith is set to retire. “A dedicated bunch of folks really stuck together over 14 months to put this puzzle of transactions together,” says Magnum owner Dave Magnum. “I’ve known Pat Smith for a long time; he’s a multi-talented broadcaster who forged and sustained a very impressive radio career.” It is a return to the market for Magnum, who started with a Tomah-licensed construction permit in the La Crosse market in 1991.