Catering To The Masses: United Stations is launching Backstage Country, a daily five-hour daypart show hosted by a different country artist each week, beginning Sept. 14. Initial affiliates are Beasley's WXTU/Philadelphia, WKLB/Boston, WQYK/Tampa, WSOC/Charlotte, KCYE/Las Vegas, WKML/Fayetteville and WKXC/August, which will add the show in nights. A Beasley spokesperson says lineup changes are expected, but no current staff will be departing. Tim McGraw will host the first week of shows, with Kelsea Ballerini, Brett Eldredge, Dustin Lynch and Jason Aldean in subsequent weeks. "We felt that a radio show where the stars are the DJs would be a fantastic vehicle for everybody," says US EVP/Programming Andy Denemark. Details here.