Area Precedent: iHeartMedia/Orlando SVP/Sales Barbara Latham has been elevated to Area Pres. for Central Florida overseeing the Orlando and Melbourne markets, including Country WTKS-HD3/Orlando. She takes over duties from Division Pres. Linda Byrd, who remains in her role with expanded responsibilities. “We’ve worked together for 36 years and in many different capacities,” says Bird of Latham. “No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years, in her capable hands.” Latham joined the company in 1995 and was named to her most recent post in 2018. Reach her here.