Gene-ius Move: Alpha/Portland, OR OM and Triple A KINK PD Gene Sandbloom has been appointed Dir./Content for Country sister KUPL. The position has been vacant since MoJoe Roberts’ departure last April (CAT 4/14/20). “Gene has been leading The Bull team since the beginning of the pandemic, and we have seen our ratings double,” says SVP/MM Lisa Decker. “Over and over, he has proven himself to be an exceptional leader, coach and strategist.” Sandbloom joined Alpha in 2019 (CAT 9/23/19) following time with Entercom Alternative/Los Angeles, MCA Records and Network 40 Magazine. Reach him here.