Ear For The Party: Key findings about America's audio consumption habits in Edison Research's Q3 2022 Share Of Ear study include:
- Streaming now represents a record high 17% of listening to AM/FM radio by persons 25-54.
- AM/FM radio's 25-54 streaming audiences are 20% larger than ad-supported Spotify and Pandora combined.
- Weekly podcast reach has grown from 8.8% to 15% over the past four years.
- Advertisers and agenices continue to overestimate listening to Pandora/Spotify.
Details here.