No Bull: Hubbard KNUC/Seattle has filed paperwork with the FCC here to change call letters to KPNW effective Feb. 14. Seattle VP/MM Trip Reeb tells Country Aircheck, "We are now branding The Bull as 'Country for the PNW [Pacific Northwest]." Imaging utilizing the "98.9 The Bull" brand and "bull rides" was still evident in a monitor of the station's stream this afternoon, and the station's website and socials still reflect The Bull branding.