Reeves All About It: Former Riser House SVP/Promotion Bob Reeves has launched a management, strategy and promotion company, Excelsior Music, with flagship artist Orlando Mendez. “I guess I join the likes of Col. Harlan Sanders, of KFC fame, since I am starting my first business in earnest, late in my career," says Reeves. "With that, I recognize that the life I’ve lived along with its successes, and especially its failures, have given me the experience and fortitude to finally launch Excelsior Music." Mendez, who is currently working on his debut project with producer Nick Worley, made it to the top 20 on season 22 of NBC's The Voice. Reeves exited Riser House after two years in 2022 (CAT 7/18/22). Previous stops include Reviver, Blaster, Warner Music Nashville and Epic; email him here.