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Abilene On Me: Townsquare Hot AC KMWX/Abilene, TX flipped to Red Dirt/Texas Country as "92.5 The Ranch" this morning (1/9). The format had previously aired on sister KSLI-AM as "Lonestar 1280," which is now simulcasting KMWX. The station is being programmed by sister KEAN Brand Mgr. Rudy Fernandez and is currently jockless. In the Fall Nielsen ratings, KEAN was tied for first place with a 7.8 share; Cumulus KBCY was tied for fifth with a 4.7; while Community KABW, which is also Red Dirt-focused, did not subscribe (CAT 8/10/22). Reach Fernandez here; stream here.

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