Lawrence Of RAB-ia: Former New South/Jackson, MS GM/MM Bob Lawrence has joined the Radio Advertising Bureau (RAB) in the newly created position of GM/National Radio Talent System (NRTS). “NRTS plays an important role in RAB’s mission to develop and attract new talent to radio,” says Pres./CEO Erica Farber, to whom Lawrence will report. “Bringing in a strong leader that can hit the ground running and further develop our vision, build on the strategy of the past institutes and grow the program is key to our future." Lawrence stepped down from New South last fall (CAT 11/2/22). His previous stops include Saga, where he served as VP/Programming (CAT 7/13/20), and more than 14 years as Pres./CEO of Pinnacle Media. Lawrence remains based in Madison, MS and can be reached here.