On Fail Date: "So far we've said, 'Do the bare minimum and then just quit,'" joked Alpha's Emily Mahurin halfway through the "Stop Trying So Hard: Become A Better Content Creator" session Wednesday (2/19). Mahurin, who's on the air at Top 40 WDJX/Louisville, was joined by Country Minute's James Shotwell in offering suggestions for building online viewership, the core of which centered on repetition and consistency. "Make a video every day for a week and post it," Shotwell said. "If you don't see [improving metrics], go ahead and give up." Mahurin encouraged seven-second clips, and the audience participated by standing to cheer the next unwitting entrant to the room. View the post here.