Riser And Shine: “I am deeply honored and grateful for the opportunity to serve as VP/Promotion at Riser House,” says the newly elevated Jeff Davis, who will continue covering his East region. Sr. Dir./Promotion West Roger Fregoso and Dir./Central Regional Promotion Nathan Cruise will also retain their regions following their promotions to National Dir. and Sr. Regional Dir., respectively. Davis and Fregoso joined in 2020 (CAT 8/10/20) and Cruise in 2022 (CAT 2/2/22).