Gold Strand: Cumulus WLFF/Myrtle Beach, SC has shifted to a gold music base and re-branded from "Nash FM" to "Nash Icon." Sister WSM-FM/Nashville's Marty McFly replaces the company's Atlanta-based Kincaid & Dallas in mornings, while WSM-FM's Lisa Manning is added into previously music-intensive middays. Cluster OM Ken "Night Train" Wortham remains as PD/afternoons. WLFF adopted the "Nash FM" brand in 2013 after five years as "The Wolf." WLFF ranked 12th overall and third among subscribing Country stations in the Fall 2023 Nielsen survey with a 1.9 share.