Just Brew It: Former Community/Elmira, NY OM & Country WPGI PD JC Coffey has joined Big Machine as Midwest Dir./Promotion, effective Monday (3/18). "JC has exactly what it takes to be a leader in his region with a large-scale knowledge of programming strategy, resolved dedication to create exceptional partnerships with radio and an unparalleled passion for the artists we represent," says VP/Promotion Kris Lamb. "Coffey ... is for closers." Coffey stepped down at Community/Elmira, NY earlier this year (CAT 1/23) after joining the cluster in September. Prior stops include WOKQ/Portsmouth NH; WTHT & WPKQ/Portland, ME and WMLL/Manchester, NH. Reach him here starting Monday (3/18).