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With A 1Bullet: Nashville-based branding agency New Heartland Group has launched an artist-brand partnership and artist management division, One Bullet Entertainment (1BE), lead by New Heartland CEO Paul Jankowski. 1BE has signed client Lipton Tea and secured for them a brand partnership with Capitol's Luke Bryan. Additionally, BMLGR's Danielle Bradbery has signed on for artist management.

 

 

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